What could be sharper?
Interviews, observation and data analysis to surface where work actually stalls — independent of what a tool might solve.
Digital Events is a consultancy practice for organisations that want to sharpen their work. Process analysis, redesign and AI implementation where it actually pays off — no demos, just work that lasts.
Many engagements start with a tool, AI platform or software package — before it's clear what problem they should actually solve. The result is usually disappointment and failed implementations. These four steps put the problem in focus first; the tooling comes after.
Digital Events analyses processes, redesigns them, and builds AI solutions where there's room for them. Engagements address concrete questions — unlocking knowledge, automated processing, operational bottlenecks — and deliver outcomes the team can carry forward on its own.
Digital Events was founded and is led by Mark van de Ven — fifteen years between business and IT, now applied to process improvement and AI.
The deliverable — analysis, design, code — belongs to the client and remains usable without further guidance.
Tell me where you are — so I can read up before we speak.